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Marketing Director & Strategic Consultant

Making brands
impossible
to ignore.

I help B2B tech companies build the positioning, content systems, and demand engines that turn their brand into a real growth driver — with 12+ years of experience across Latin America, Europe, and the US.

12+
Years Experience
121%
Engagement Growth
4
Countries
2x
Revenue Impact
Agustina Salvo — Marketing Director

What I do

How I can help you grow

01
Strategic Marketing Plan

A 4–6 week engagement to diagnose your current marketing, prioritize opportunities, and build an actionable roadmap your team can execute immediately.

02
Fractional CMO

Senior marketing leadership embedded in your team without the full-time cost. I own the strategy, the OKRs, and the results alongside your team.

03
Content & Thought Leadership

Executive positioning on LinkedIn, editorial calendars, and content engines that build authority and generate inbound interest from the right buyers.

04
Employer Branding & Internal Comms

Culture programs and employer brand frameworks that attract and retain talent in competitive markets, from messaging architecture to execution.

Who I am

Hi, I'm Agustina.
I make marketing work.

Over 12 years leading marketing across startups, scale-ups, and global organizations — from Delivery Hero (PedidosYa) managing 4,000+ employees across 10 countries, to launching brand-new marketing departments at B2B tech companies from scratch.

I work at the intersection of strategy and execution. I don't deliver decks and disappear. I build the positioning, systems, and teams that make marketing repeatable and measurable.

"Behind every brand, there is a story waiting to be told. And behind every good strategy, there is a system that makes it repeatable."

Top 50 Global Female Leaders · Santander Women Global 50, London School of Economics (2025)

Agustina Salvo speaking

Areas of expertise

What I bring to the table

Brand & Positioning Strategy

Finding the story, defining the market position, and communicating it in a way that resonates with the right audience and converts interest into business.

B2B Demand Generation

From thought leadership programs to pipeline initiatives — building demand systems that fill the funnel without relying on short-term paid hacks.

Marketing Systems & OKR Frameworks

Designing the KPIs, operational infrastructure, and measurement frameworks that make marketing accountable, scalable, and aligned with business goals.

Fractional CMO & Team Leadership

Providing senior strategic leadership embedded in your team — owning the marketing function so founders can focus on building the company.

60%
Brand Awareness Growth
121%
Audience Engagement
2x
Online Revenue
50%
Brand Recognition

How I work

4 steps to scale your brand

01

Discovery

Deep dive into your brand, market position, and business challenges to define the best strategic path forward.

02

Strategy

Define marketing objectives, map high-impact opportunities, and set a clear direction aligned with business goals.

03

Roadmap

Prioritize initiatives, set OKRs, and create an actionable execution plan your team can start on immediately.

04

Execution

Implement, measure, and iterate together until the results show up in the numbers that matter.

What clients say

People who have worked with me

"

Working with Agustina was outstanding. She is highly creative, proactive, and always brings fresh, original ideas to the table. Her energy and skills make her an exceptional collaborator on any marketing project.

Maria Eugenia Beltrame · CEO, Frambel

"

Agustina stands out for her expertise in personal branding and digital marketing. Her leadership ability is innate — you notice it, and you feel it, in everything she does. She has a genuinely rare capacity to connect people, strengthen networks, and support other women with generosity, commitment, and warmth.

Virginia Martini Zanetti · Top 50 Female Leaders Argentina SW50 · Transformation Executive · Silvora

"

Sharing the Santander Women Global 50 – LSE 2025 program with Agustina was a transformative experience. From day one she showed incredible generosity, sharing everything she had to offer: communication tips, inspiring videos, ideas and advice that added value at every encounter. She is one of those natural leaders who doesn't need to impose herself, because her strength lies in the way she connects, motivates, and above all, keeps us united. A true privilege to have walked this journey with her.

Maria Teresa Arias Marquez · Chief Innovation & DEI Executive · SW50 Global

"

I've rarely met people with Agustina's energy. She's a marketing professional with extensive experience in capturing and communicating the essence of brands to drive their success. She has a large social media following, which also shows her ability to connect and influence. I shared with her the experience of the Santander W50 Leadership Fellowship at LSE in London, and I got to know Agustina as a leader with a personal journey full of learning. Agustina is a gem — curious, a tireless worker, resourceful, a pleasure to collaborate with, and she has incredible resilience and capacity for transformation.

Lucia Bustamante · Founder @ Mujeres IT · Product Design Director · Top 50 Global Female Leader SW50

"

I had the privilege of sharing a week of high-impact leadership training at the London School of Economics with Agustina, and I can confirm she is a professional of excellence, distinguished by her commitment, proactivity, and ability to add value to every project she takes part in. Her results-oriented approach is complemented by a deep human sensitivity, which allows her to build strong and effective relationships with her peers. I highly recommend Agustina to any headhunter seeking a committed, versatile professional with exceptional potential.

Claudia Viviana Gómez · President, Fundación Queen Mary · LSE SW50 2025

"

I had the privilege of having Agustina as my mentor during my training at Senpai Academy, and I can say her guidance made a real difference in my professional development in marketing. Agustina not only shares her knowledge with clarity and generosity, but also inspires through her leadership, commitment, and dedication in every project. Her ability to guide, motivate, and support the learning process goes beyond the technical — she turns every challenge into an opportunity for growth.

Tamara Nuñez Juani · Marketing Assistant, Buscojobs Uruguay

"

I had the opportunity to work with Agustina at Troesser & Co., where she took on the challenge of developing our marketing and communications area from the ground up. As Marketing Manager, she brought solid marketing knowledge and fresh ideas that helped shape the department and improve our brand presence. Her structured approach brought clarity to our marketing efforts. I believe Agustina would be a great addition to any team looking for a marketing professional with a strong foundation and a thoughtful approach.

Alberto Valenzuela · HR Partner & Senior Project Manager

"

I had the opportunity to work with Agustina at Troesser & Co. for just short of two years. She was able to craft a unique brand identity in a generally homogenous space. Her campaigns and initiatives drove increased brand recognition and sustainably positioned the Marketing/Communications area as a true business partner. Her quality as a sparring partner extends beyond her area of remit to topics of people and culture, which was always appreciated and made a lasting impact on the organization.

Devin Tonhaeuser · Terminal Manager LAX, AIT Worldwide Logistics

"

Working alongside Agustina at Troesser & Co., I witnessed her talent in building the marketing strategy for our boutique consultancy. She played a pivotal role in developing a branding and visual identity that aligns perfectly with our philosophy. Agustina significantly elevated our branding and public awareness — especially through her work on our website and by enhancing our image at congresses, on social media, and in our presentations. Collaborating with her was a privilege; I admire her passion for her field, her extensive knowledge, and the inspiring leadership she provides.

Nadja Eckert · Consultant, AlixPartners

"

I've had the pleasure of working with Agustina for two years, and she has proven to be not only an exceptional manager but also a leader who truly cares for her team, balancing high expectations with genuine support. She is not only a leader but also a mentor, empowering others to reach their full potential and fostering both personal and professional growth. Under her leadership, we built an incredible brand that consistently surpasses industry standards.

Adriana Manrique · Brand Designer, Troesser & Co.

"

Agustina was from day one a great mentor and leader. She helped me both personally and professionally to improve and grow, and was a key member of the team from my first day at Aequales to my last. I only have good things to say about Agus — any company would be very lucky to have her on their team!

Victoria Nogueira · Marketing Lead, Hikko

SW50 Summit London 2025

Santander Women Global 50

Top 50 Global Female Leaders · 2025

London School of Economics

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Curriculum Vitae

Agustina Salvo

Marketing Director & Strategic Consultant · 12+ years building brands, systems, and teams across tech, eCommerce, and the public sector in Latin America, Europe, and the US.

Brand StrategyB2B MarketingDemand Generation OKR FrameworksThought LeadershipEmployer Branding eCommerceUniversity Professor

Skills

Marketing
Digital StrategyBrandingLead GenerationPROmnichannelCRM
Communication
Internal CommsEmployer BrandingCorporate EventsOrg Culture
Tools
HubSpotSEMrushSalesforceGA4MailchimpAdobe Suite
Languages
Spanish (Native)English (C2)Italian (B2)German (A2)

Education

International MBA

Escuela de Negocios de Barcelona · 2020–21

Master in Digital Marketing & Ecommerce

Escuela de Negocios de Barcelona · 2020–21

BBA — Tourism Specialization

Universidad Católica del Uruguay · 2012–15

Marketing Analyst

Universidad de la Empresa · 2010–11

Certifications

Woman Leadership · LSE

Santander Women Global 50 · 2025

UX Research & Design

University of Michigan · 2022

Culture-Driven Team Building

University of Pennsylvania · 2022

Project Management Professional

Google · 2021

Professional Experience

ThalozDec 2025 – Present
Head of Marketing
  • Designed and led end-to-end marketing strategy aligning brand, demand generation, and growth across international markets.
  • Built the value proposition for staffing and staff augmentation services in the US tech market from the ground up.
  • Created OKR and KPI frameworks connecting marketing impact directly to revenue pipeline.
  • Led thought leadership, employer branding, and educational marketing content programs.
IndependentMar 2025 – Present
Marketing, Branding & Growth Consultant
  • Led strategic consulting projects for UCU, Editorial Planeta, ANTEL, and Uruguay's Ministry of Tourism.
  • Built Uruguay's National Tourism Marketing Plan 2026–2030 — diagnostics, strategy, and action planning.
Troesser & Co.Mar 2023 – Jun 2025
Chief Marketing Officer
  • Increased brand awareness by 60% and audience engagement by 121% through full marketing strategy.
  • Led website relaunch driving 40% traffic growth. Built and led team achieving 90% productivity increase.
  • Directed corporate events, employer branding, and internal culture initiatives.
AequalesJul 2022 – Mar 2023
Head of Marketing and Communications
  • Led full rebranding increasing brand recognition by 50% across 4 LATAM countries.
  • Designed campaigns driving 30% sales growth. Launched two new business lines.
Delivery Hero (PedidosYa)May 2019 – Nov 2020
Chief of Staff
  • Led culture and employee experience for 4,000+ employees across 10+ countries.
  • Designed onboarding program with 100% participation rate. Led global summits and AMA sessions.
Kave HomeDec 2020 – Jul 2021
Head of Marketing & eCommerce
  • Doubled online revenue through eCommerce platform redesign.
  • Increased conversion rates by 50% via product categorization strategy.

Strategic Consulting Projects

Government · Uruguay

Ministry of Tourism

Led the National Tourism Marketing Plan 2026–2030 — diagnostics, research, objective setting, strategic framework, and action planning.

Publishing · Uruguay

Editorial Planeta

Designed content and storytelling strategies for author positioning and editorial launches on LinkedIn and X.

Telecommunications · Uruguay

ANTEL

Strategic analysis, audience definition, and digital communication proposals for Uruguay's national telecom.

Higher Education · Uruguay

UCU Senior

Led communication framework and brand narrative — slogan creation, key messaging, and communication guidelines.

Academic Experience

Senpai AcademyJan 2023 – Present
Professor — Marketing & AI Strategy
  • Courses: Marketing Strategy, Digital Marketing, Content Strategy, Branding & Positioning, AI for Marketing.
  • Combines theory, practice, and real case analysis to foster critical thinking and strategic decision-making.
Universidad Católica del Uruguay2023 – Present
Marketing Professor
  • Teaches undergraduate marketing courses integrating strategy, digital tools, and real business cases.
  • Focuses on developing professional judgment in B2B and B2C marketing environments.

Volunteering & Community

Mentor · Community Builder

Santander Women Global 50 · LSE

Selected as one of the Top 50 Global Female Leaders. Active mentor within the international community of women leaders across business and technology.

Mentor · Strategic Advisor

Marketing Mentorship Programs

Mentors early-stage founders and marketing professionals across Latin America on brand building, content, and go-to-market strategy.

Community Builder

Marketing Professional Communities

Active contributor to marketing communities across Uruguay, organizing knowledge-sharing sessions and supporting the next generation of marketing leaders.

Want to work together?

Let's build something that makes your brand impossible to ignore.

Get in Touch

Thoughts & Insights

Marketing perspectives
from the field.

Real lessons from 12+ years leading marketing. No fluff — just what actually works.

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Strategy, branding, and leadership insights.

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Agustina Salvo

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Write to me at hello@agustinasalvo.com

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Get in touch

Let's build something extraordinary together.

Whether you're a founder who needs marketing structure, a company ready to scale, or you just want to talk strategy — I'd love to hear from you. Every engagement starts with a free 30-minute discovery call.

"Behind every brand, there is a story waiting to be told."

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